Brand Standards
At the core of Attollo lies the profound meaning of its name, derived from the Latin word for ‘rise up.’ Founded in 2008 by Jordan Steffy, our mission is to empower students to overcome challenges, achieve academic excellence, and make a positive impact on their communities. We believe in the inherent ability of every student to rise above, ascend to new heights, and elevate both themselves and their society.
Style Guide
Our brand style guide is the key to presenting a consistent and recognizable identity across every platform. It ensures that every visual element and message reflects who we are, building trust and familiarity with our audience. Consistent branding isn’t just about looking good—it’s about creating meaningful connections and standing out in a crowded market. By following the guidelines, every interaction stays aligned with our values and purpose, protecting the integrity of our brand and leaving a lasting impression.
Logo
Main Logo
Every element of our logo has been carefully chosen to embody our program’s essence. The slanted crossbar in the letter ‘A’ serves as a powerful symbol, representing the latin definition of ‘rise up’ and achieving success. The shield symbolizes protection and security and includes a reference, in shape, to the Rubik’s Cube. These deliberate design choices encapsulate Attollo’s mission, visually conveying the upward trajectory and empowerment integral to the program. It’s a visual narrative that resonates with the journey of each student, reinforcing the commitment to academic achievement and personal growth.
Secondary Logos
These variations serve as more simplistic, yet distinct, connections to the wider brand. These assets can be used interchangeably for smaller application, but should not override the use of the full width logo, should space, and size allow.
Colors
The Attollo color palette is comprised of cool dual tones with the key colors being blue and green. Please refere to the color usage recommendation to the understand how often to use each color.
Social Media Badges
The Attollo color palette is comprised of cool dual tones with the key colors being blue and green. Please refer to the color usage recommendation to the understand how often to use each color.
Type
Gotham is a geometric sans-serif typeface designed by Tobias Frere-Jones and released in 2000. It has gained widespread popularity and is known for its clean, modern, and versatile appearance. Gotham features a balanced and straightforward design, characterized by its even stroke widths, squared letterforms, and a lack of decorative elements. It is often praised for its readability and is widely used in various applications, including branding, editorial design, and signage. With a contemporary aesthetic, Gotham has become a go-to choice for designers seeking a professional and timeless sans-serif typeface.
© 2024 Children Deserve a Chance Foundation/Attollo